Weather Risk Management
Everybody complains about the weather – but, now, more companies are doing something about it.
The weather risk industry represents a $32-billion a year market, according to a recent survey by the Weather Risk Management Association and PricewaterhouseCoopers. I’ll briefly discuss how it works and what industries it applies to. Why is “WRM” used? Because, says Weather Risk Management Association President Martin Malinow, “weather risk management will protect the bottom line.” more








