Match.com for Finance — the Procurement Dating Game
A recent survey by Searchlight Interactive, an SEO (search engine optimization) and web marketing firm, found that 85 percent of business buyers use the Internet during the purchase process. Better yet, 63 percent of business buyers start their procurement searches online. Clearly procurement has moved to the Internet.
Ariba, crowned along with Oracle as a top procurement leader by Forrester Research in its March 2011 Forrester Wave procurement study, takes it even further with its Ariba Discovery offering, which it describes as a next-generation business matching service intended to connect buyers and sellers in the cloud. (”The cloud” here refers to the 470,000 Ariba customers making up its procurement community.)
Do CFOs and procurement need what amounts to another search engine? Maybe. A simple Google search could generate over a million hits. Most people won’t go through more than the first two pages of hits. Yet some worthwhile suppliers with just the right product, price, and terms for you might be sitting back on page 8 or 10 or whatever. more








