Facebook’s Future?
There must be some serious teeth-grinding going on among Facebook executives today after their product received a lower customer satisfaction rating than the IRS’s e-filing program in the American Customer Satisfaction Index E-Business Report (see the survey results here). Larry Freed, president and CEO of ForeSee Results, which produced the report, noted that “privacy concerns; frequent changes to the website; and commercialization and advertising adversely affect the [Facebook] consumer experience.”
Not what Zuckerberg and Co. want to hear. But if they can get past the sting of being outclassed by the IRS, they can take some comfort in the fact that tax authorities worldwide may soon be among their most enthusiastic customers. more








