Operational Risk: A Marketing Pitch for ROI
According to Basel II, operational risk is the risk of loss resulting from inadequate or failed internal processes people and systems, or from external events. That’s a pretty broad definition, and one that reaches into every corporate function, including sales and marketing.
Sales and marketing executives and outside experts are very excited these days about a new concept called revenue performance management (RPM).
RPM is sort of the business performance management equivalent for the sales and marketing functions. Until recently, a more fitting description of the relationship between these two functions would have been sales vs. marketing. And while the emergence of RPM should excite CFOs and risk managers, the need for it also points to fairly common operational risks that involve sales and marketing processes and people. more








