Meet Your Organization’s Future
Every year Beloit College releases its College Mind-set List just in time to greet incoming freshmen. Every CFO and business manager should read it because it gives you a glimpse at the future of your organization. These young people will, sooner than you think, become your employees and customers.
They will force you to change how you talk to them, manage them, and sell to them. These people, for example, almost never use conventional USPS mail and even avoid email as just too slow, according to the Beloit study. So, how will you communicate with them? Think social media or texting. They rarely use phone to just talk; yes, they are wedded to their cell phones but not necessarily for talking. As the Beloit researchers say: “The digital world is routine and technology is just too slow.” Here is an interesting study on social media trends, too.
These young people also have never known a world without the Americans with Disabilities Act (ADA). Accommodating people with ramps and handicapped parking spaces is normal to them. Similarly, a quarter of these young people have at least one parent who is an immigrant. That will surely change the immigration discussion in your organization. more








