Big Data Analytics Defines Top Performers
Big Data has become the latest rage, and a survey by the IBM Center for Applied Insights shows why. Organizations that make extensive use of data analytics experienced up to 1.6x the revenue growth, 2.0x EBITDA growth, and a 2.5x stock price appreciation compared to their peers. And what they are analyzing is Big Data, a combination of structured data found in conventional relational databases and unstructured data pouring in from widely varied sources.
How big is Big Data? By 2015 the digital universe, as forecast by IDC, will hit 8 zettabytes (ZB). (1ZB = 1021 bytes, one sextillion bytes). Adding to the sheer volume is the remarkable velocity at which data is created. Every minute 600 new blog posts are published and 34,000 Twitter tweets are sent. If some of that data is about your organization, brand, products, customers, competitors, or employees would you want to know?
This isn’t just for large organizations. Midsize and small businesses can benefit from Big Data too. A small pizza shop chain needs to know the consumer buzz about its pizza as much as Domino’s. Vendors are rushing out products to make Big Data analytics even easier. more





